What's a "Digital Front Door"?

Leadership OD discusses the importance of identifying the culture at the Front of the House. It is one of the Five Zones in an Eye Care Practice.

The “Front of the House” (FOH) of any business is where the public can enter without any special permission. In a typical eye care business there are 3 portions of the FOH:

1) The front desk

2) The optical area

3) The waiting area

It’s what you see when you walk in the front door.

Digital businesses have long spoken of the “digital front door,” the entry point to a business online. Often, it is the home page of your website. In a recent article on PatientManagementIT.com, Sara Health describes opportunities in healthcare thorough the concept of Digital Front Doors.

Read it and consider the entry points to your practice.