"Add Something"

Mike's Monday Morning Message continues the series to help prepare for 2021. We will use the Five Zones as a guide to ensure that all areas of the practice are considered as we prepare for the New Year.

The Scheduling Zone is everything you do related to keeping patients "flowing" through your practice. Marketing and Recall are tools that you use to keep your schedule full. Every adjustment you make to how you schedule appointments is part of this zone. Having a schedule that is too full can be as big of a problem as one that is not full enough. It's about balance.

In 2021, we encourage you to "Add Something" to the types of services you are providing for your patients. Instead of just doing more of what you've always done......add something. Explore the services that are needed by your patients but aren't being offered in a meaningful way. Dust off those strategies that were tried in the past but ultimately were abandoned due to lack of your attention. Consider that service you have always wanted to offer, but had too much to do.

Today's eye care patient has lots of options. Many organizations are competing for their attention and technology means that competition now comes from outside your community. To stand out, you have to "Add Something."